That the viral response to the music video has created a moment where it is seen as advantageous for editors to program more space-related content (including a post like this, I know) is precisely the goal of using media in the ways Hadfield has. He and his team have brought the world a view of space we have never seen in a way we have never seen. With the myriad issues we face in which science plays a role in solving, we need more people to appreciate and admire science and scientists of all types, so making the subject fun and accessible in space is a great way to do it.
Lastly, as Bonnie Malkin at The Telegraph notes “Hadfield will never need to buy a drink on Earth again,” so he’s also got that going for him, which is nice.
